Marketing technology and measurement complexity has led to endless data and planning silos, inaccurate dashboards and spreadsheet overload. Marketing departments are continually asked to show the impact of their spending, requiring a different method to plan and measure impact. Hive9 marketing performance management is the new approach.
B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based software solution to get one view of all plans and budgets, both of which are tied to pipeline and revenue performance. Our tools enable marketers to optimize the full customer experience and measure what matters, gaining realtime visibility that drives action and results.
“With Hive9, we don’t have to wait until the quarter has ended to see what’s working. We can use Hive9 in real-time to make better decisions about how to shift budget from low-performing to high-performing campaigns. We can stop the slow, manual process of exporting multiple reports from SFDC and other systems, aggregating them, applying formulas, making pivot tables, and so on. We are also looking forward to using Hive9 to get real-time budget visibility.” Read the Case Study
Meagen Eisenberg, CMO | MongoDB
“Marketers are missing a significant improvement opportunity when it comes to planning. Spreadsheets aren't the answer as they lack the collaboration, segmentation, and orientation capabilities needed to plan across the campaign framework,” said Craig Moore, Executive Research Director, Marketing Executive Strategies at SiriusDecisions. “Hive9 enables marketers to build and manage their plans in a single collaborative environment, providing visibility and alignment across multiple segments.”
Craig Moore, Executive Research Director, Marketing Executive Strategies | SiriusDecisions
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