Marketing technology and measurement complexity has led to endless data and planning silos, inaccurate dashboards and spreadsheet overload. Marketing departments are continually asked to show the impact of their spending, requiring a different method to plan and measure impact. Hive9 marketing performance management is the new approach.
B2B CMOs, demand gen leaders and marketing operations experts rely on Hive9’s cloud-based software solution to get one view of all plans and budgets, both of which are tied to pipeline and revenue performance. Our tools enable marketers to optimize the full customer experience and measure what matters, gaining real-time visibility that drives action and results.
“We’re on a path to making the switch from traditional, events-based marketing to much more online, multichannel and closed-loop-type marketing. And [Hive9] is one of the components of that."
—Mattias Eklund, head of digital marketing and communications, PwC
“Marketers are missing a significant improvement opportunity when it comes to planning. Spreadsheets aren't the answer as they lack the collaboration, segmentation, and orientation capabilities needed to plan across the campaign framework. Hive9 enables marketers to build and manage their plans in a single collaborative environment, providing visibility and alignment across multiple segments.”
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March 29-April 2, 2020: Adobe Summit, Las Vegas **now a virtual event**
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May 3-6, 2020: SiriusDecisions 2020 Summit, Austin, Texas **now a virtual event**
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