Hive9 Blog

Pandemic Pivoting: Four Successful Marketing Strategies from Big Brands

Marketing Ops Needs More Support—How Can You Help?

Six Reasons Marketers Should Stop Relying on Spreadsheets

Marketing Performance Woes? You Might Just Have a Planning Problem

Product Marketing: Breaking Down the Keys to Success

The Pros and Cons of Attribution Models: A 2021 Update

The Falling Tenure of the CMO: How to Help Turn the Numbers Around

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

What Are You Forgetting in Your Marketing Plans?

Resilience: The New 2020 Marketing Theme?

Adopting an Agile Approach? Don't Forget a Few Key Things

Revisiting 2020 Marketing Strategies: What’s New?

Why Spreadsheets Still Aren't Great for Marketing Management

Happy New Year? A Marketing Strategy for 2020.5

The CRM “lead” conundrum: Why did they have to get it so wrong?

Your Marketing Campaign Shouldn’t Take Ages to Launch

Four Tips to Improve Data Democratization & Get the ROI Everyone Wants

Tracking the Impact of Your COVID-19 Plans

Hive9 Customer Taconic Supports COVID-19 Research

Marketing, Are You & Finance Aligned? Five Evergreen Tips for Getting in Sync

Speaking of Alignment...

How Can Retail Marketers Better Meet Their Goals?

What's a Good Martech Investment Instead of a Super Bowl Ad?

Why Two Budgets Are Better Than One

The Foundation of a Successful Agile Marketing Team: Centralization

Three Key Components of an Effective Marketing Calendar

Finance Needs Accountability: Get Everyone on the Same Page

What to Look for in Your Marketing Planning Solution

5 Steps to Allocating a Winning Marketing Budget

Successful Marketing Plans Depend on Visibility

Break Down Silos at Your Enterprise

Find the Right Alignment Between Budget & Strategy in Marketing Plans

Collaboration and alignment: Keys to a great marketing plan

Shine a light on your marketing planning to deliver better performance

It is time to trade up from personal productivity to organizational productivity.

Marketing teams: Stop using spreadsheets for planning & collaboration

Want Better Revenue Results? Start With Your Marketing Planning

4 Easy Ways to Measure Your Event Success

Do You Know If You’re On Track to Meet Revenue Goals?

Highlights from the 2017 Marketing Performance Management Benchmark Study

Demand Mapping in SiriusDecisions’ New Paradigm

How to Make the New SiriusDecisions Demand Waterfall Meaningful to You

Why You Need a Living Marketing Plan

Press Release: Trio of CMOs Discuss Success with Hive9

The Planning Disconnect: Building an Integrated Marketing Strategy

Workfront LEAP 2017 Conference Wrap-up

Webinar Recap: Planning & Performance in an ABM World

Agility in Marketing Planning

4 Steps to Prove Marketing's Value to the CEO

Building Demonstrable Marketing Results

ABM Best Practices, According to Research

Benefits of Marketing Planning Across the Organization

8 Tips for Hiring B2B Marketing Talent

Ensure Your B2B Martech Purchase Takes Root

Turn Marketing Analytics into Sales Enablement

Justifying Your Marketing Budget

Build a Foundation of Planning

Deploying Dynamic Marketing Planning

Want a Bigger Marketing Budget? Support Your Request with Data.

Marketing Measurement Is More Than Taking Credit

Marketing Planning with Financial System Integration

Behind the Scenes of Marketing Personalization

Marketing Forecasting 101

What To Do When Marketing Metrics Fall Short

Filtering Marketing Data for Improved Insights

Time For An Update – Are Your Personas Long Overdue?

Improve Your Content Strategy with Data

Using Data to Bring Different Departments Together

Blueprint to a Successful B2B Webinar

9 Questions to Ask Before You Make a Martech Investment

Marketing Insights in Real-Time

Make Marketing Personalization a Reality

Identify and Leverage Your Most Valuable Customers

How to Create an Integrated Marketing Plan (And Why You Need One)

Why Marketing Automation Can’t Be “Set It and Forget It”

Managing Marketers to Drive the Best Results

You Need Marketing Insights Now. Why Wait?

Embrace the Adoption of Marketing Performance Management

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

The Marketing Ops Trends You Need to Know About

Turn Leads into Customer Advocates

5 Innovations Shaping the Future of Marketing

Aligning Your Marketing Efforts with Finance

Planning Season: 3 Tips to Produce Better Results

Setting Better Marketing Goals: A How-to Guide

Webinar Recap: Taking a Data-Driven Approach to Marketing Planning, Budgeting, and Measurement

New Martech Paired with a Shift in Thinking

Why Budgeting Requires Better Marketing Planning

The Science Behind Better CTAs

5 Metrics to Ensure Sales and Marketing Harmony

The State of Marketing Today: A Summary of New Research

The Convergence of Martech and Adtech

Change Is the Only Constant in Digital Marketing

Is Your Marketing Plan the Right One?

Is Everyone in Your Marketing Organization Speaking the Same Language?

Make the Most of Your Existing Marketing Budget

How to Keep Remote Marketers in the Loop

Kicking Off ABM? 3 Steps to Tackle ABM Planning and Measurement

Measuring Campaigns: Perspectives From Around the Table

What You Can Do This Summer: Take the First Step Toward Data-Driven Marketing

You’re Not Imagining It – B2B Marketing is Getting Harder

A 6-Step Roadmap for New Marketing Leaders

Data Lovers vs Creatives: How to Bridge the Gap in Your Marketing Organization

How to Have Useful Marketing Meetings that People Don’t Hate

Maslow’s Hierarchy Applied to Marketing

Useless Argument #87: My Metrics Are Better Than Your Metrics

The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!

Worried About Your Data? Shed Some Light So You Can Be Data-driven

Why You Need Both the Big Picture and Small One

Webinar Recap: The B2B Customer Journey

7 Ways Data-Driven Decision Making Has Made Life Better

Customer Experience Maturity Roadmap

How to Set Up Different Marketing Dashboards for Different Needs

10 Trends to Watch in Digital Marketing for 2016

You Might Be Surprised Which B2B Referrals Are Closing

The Impact of Collecting and Enhancing B2B Data for Marketing

How to Win Your CEO’s Trust

An Expanded View of Influence Marketing Measurement

The Martech Stack that Drives Successful Data-Driven Marketing

A Guide to Measuring B2B Marketing Success

Why You Don’t Need More Technology Products, You Need Products That Do More

There's a Ton of Value for B2B in Social Media

Understanding Your Pipeline Velocity for Better Budget Planning

What Marketing Performance Management Can Do for CFOs

The Metrics that Should be in every CMO Dashboard

How to Figure Out Your Next Best Move Using Data

Tips for Measuring the ROI of Digital Marketing

The Pros and Cons of Different Revenue Attribution Models

An Introduction to Automated Journey Maps

How to Generate More B2B Leads with Content

Webinar Recap: Measurement and Path to Improved Performance

Are You Successfully Tracking Leads Through the Whole Pipeline?

Hive9 Customers Honored for Excellence in Marketing

3 Prerequisites for Accurate Revenue Attribution

7 Tips for Fueling Marketing Creativity As a Team

What Can Your Current Marketing Data Tell You About The Future?

4 Things You Should Do Now for Better Marketing Results Later

Measuring Leads Is Just the Start: Webinar Recap

How to Find the Right Marketing Mix(ology) For Your Business

5 Facts from Research that Will Help You Keep Your Team Productive

10 Ways for B2B Marketers to Optimize Your SXSW Trip to Austin

The Prominent Role of Self-Education in the Buyer's Journey

Millennial Marketers: What You Need to Know to Hire the Best Talent

Is Your Buyer on the Journey You Think They Are?

“How I Work”: Darin Hicks, CEO Hive9

Are You Seeing the Marketing Big Picture?

3 Tips to Improve Your Demand Waterfall Flowing

Design and Build Email Newsletters Without Losing Your Mind (and Soul)

B2B Marketing Superstars: 8 Marketers Making Data-Driven Marketing a Reality

How to Use Analytics to Make Your Marketing More Human

Webinar Recap: 8 Data-Driven Marketing Lessons for 2016

The 6 Faces of Best-in-Class Marketing Ops Leaders

Beyond Data Visualization: Why You Need Actionable Insights

Smarketing: How to Improve Collaboration Between Marketing and Sales (And Why It Matters)

Are You Measuring Marketing Performance or Activity Output?

5 Tips for Putting Your Marketing Data To Good Use

Real Revenue Attribution is Possible: Here’s How

New Study Identifies Major Psychological Differences Between CMOs And Their C-Suite Peers

How Your Silos Are Holding You Back (and What to Do About It)

2 Reasons Why CMOs Can’t Rely Solely on BI Tools

Is Your Overall Waterfall Masking Issues?

How Mature Is Your Marketing Organization?

Is Your Marketing Plan Where It Needs to Be?

Understanding Downstream Impacts of Budgeting Decisions

Ready, Set, Launch! Getting Ready for 2016 Now.

Marketing Plan Optimization in 3 Easy Steps

Why A/B testing is So 2010

Five Steps to Successfully Complete the Dashboard Expedition and Unlock the Value of Marketing

What Does Gartner Have to Say about Marketing Dashboards?

Marketers, How Much of Your Organization’s Money and Your Time Have You Wasted?

Not Everyone Needs to Be a Data Scientist

How Good Is Your Organization at Measuring Marketing Performance?

3 Reasons We're Fans of MongoDB

Why Finance And Marketing Drive Each Other Crazy

Are You Flying Blind Without Real-time Dashboards?

Just Say No to Spreadsheets