Spreadsheets were developed to manipulate numbers, not to juggle marketing campaigns, sales leads, the demand center, teams divided by region or country, or conflicts between digital campaigns and events. In fact, the more information crammed in to a spreadsheet the more unwieldy it becomes. The harder it is to use, the more the data becomes siloed. And when the data is siloed, it might as well not even exist.
Read MoreMarketing teams: Stop using spreadsheets for planning & collaboration
Written by:
Bruce Brien on 3/7/19 7:37 AM
Topics: Marketing Planning, Marketing Analytics, Effective Planning