3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Posted by Bruce Brien on 5/30/19 2:53 PM

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

Read More

Topics: Marketing Planning, Marketing Budgeting, marketing strategy, alignment

Collaboration and alignment: Keys to a great marketing plan

Posted by Bruce Brien on 5/16/19 9:47 AM

A great marketing plan is one that integrates marketing with other departments such as sales, finance and product development. Departmental collaboration is essential in order to create an in-depth and complete marketing plan. Unfortunately, it’s not as common as it should be. And if you can relate to this lack of collaboration, you’re not the only one; in fact, you’re in the majority.

Read More

Topics: Marketing Planning, Effective Planning, Best Practices

Shine a light on your marketing planning efforts to deliver better performance

Posted by Bruce Brien on 5/3/19 2:00 PM

Planning can be a dirty word in any aspect of business, especially marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

Read More

Topics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance

REQUEST DEMO
CONTACT US