Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.
Read MoreFind the Right Alignment Between Budget & Strategy in Marketing Plans
Topics: Marketing Planning, Marketing Budgeting, marketing strategy, alignment
Collaboration and alignment: Keys to a great marketing plan
A great marketing plan is one that integrates marketing with other departments such as sales, finance and product development. Departmental collaboration is essential in order to create an in-depth and complete marketing plan. Unfortunately, it’s not as common as it should be. And if you can relate to this lack of collaboration, you’re not the only one; in fact, you’re in the majority.
Read MoreTopics: Marketing Planning, Effective Planning, Best Practices
Shine a light on your marketing planning to deliver better performance
Planning can be a dirty word in any aspect of business, especially marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.
Read MoreTopics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance