Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync

Posted by Betsy Lillian on 3/17/20 12:34 PM

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

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Topics: Financial Planning, Marketing Budgeting, marketing data, B2B, marketing strategy, alignment, collaboration, visibility, marketing

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