Is your company’s data analytics practice up to snuff, or are there things you could improve? During Adobe’s recent virtual Summit, two analytics experts teamed up to offer tips and tricks on bringing a “data-driven, decision-making culture” to your organization, starting with democratizing your data.
Read MoreTopics: Marketing Analytics, Marketing Automation, Marketing Personalization, Data Visualization, marketing data, Marketing Performance, marketing strategy, marketing
Figuring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.
Read MoreTopics: Marketing Planning, Marketing Budgeting, Marketing performance management, Marketing Performance, marketing
We wanted to take the time to highlight some important work one of our customers is undertaking for COVID-19 research.
Read MoreTopics: taconic biosciences, hive9 customers, coronavirus research, covid-19 research
