Jackie Gonzalez

Recent Posts

You Need Marketing Insights Now. Why Wait?

Written by: Jackie Gonzalez on 10/14/16 10:50 AM

Marketing data has come a long way. The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

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Topics: Marketing Analytics, Hive9, Business Intelligence

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Written by: Jackie Gonzalez on 10/5/16 2:54 PM

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.

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Topics: Webinars, Hive9

New Martech Paired with a Shift in Thinking

Written by: Jackie Gonzalez on 9/1/16 5:11 PM

When you walk through a floor of vendors at a conference, you’re faced with all the wonders of the marketing world. Marketing technology promises so much. Problems you’ve faced for years suddenly appear to melt away with the help of all this new software.

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Topics: Hive9