Jason Andrade


Want Better Revenue Results? Start With Your Marketing Planning

Posted by Jason Andrade on 10/4/17 11:43 AM

Around this time of the the year, businesses project what their overall revenue will look like in the next. It’s an essential process that’s needed to create the year’s budget and align it to an overall business plan and strategy.

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Topics: Data Visualization

4 Easy Ways to Measure Your Event Success

Posted by Jason Andrade on 8/30/17 11:00 AM

Event marketing is one of the most important aspects of the marketing budget at many companies, yet the important data still often remains offline, making it harder to better track your event success.

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Topics: Data Visualization

Building Demonstrable Marketing Results

Posted by Jason Andrade on 3/14/17 11:51 AM

Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

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Topics: Hive9, Marketing Insights, B2B

Filtering Marketing Data for Improved Insights

Posted by Jason Andrade on 12/2/16 3:27 PM

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights.

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Topics: Hive9, Data Visualization, Marketing Insights

5 Innovations Shaping the Future of Marketing

Posted by Jason Andrade on 9/20/16 1:00 PM

Marketing's in constant flux. Marketing professionals know that ours is a role requiring frequent evolution. The next big thing to alter the industry is always just around the corner – except for when it’s already here.

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Topics: Hive9

Setting Better Marketing Goals: A How-to Guide

Posted by Jason Andrade on 9/7/16 4:52 PM

Every good marketing plan begins with clearly defined goals. You have to know what you want to accomplish before you can work out how to get there.

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Topics: Hive9

What You Can Do This Summer: Take the First Step Toward Data-Driven Marketing

Posted by Jason Andrade on 7/13/16 9:40 AM

Have you ever looked at a looming task in front of you that you know needs to get done and just found yourself frozen? Even when you know the benefits of completing that task will pay off tenfold, if the work and investment involved appears especially big and intimidating, it’s easier just not to start at all.

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Topics: Hive9

The Reverse Waterfall: I Need How Many Inquiries to Hit My Revenue Target?!

Posted by Jason Andrade on 6/20/16 1:13 PM

Developing a demand waterfall is a critical exercise for your marketing organization. You’re likely already using this methodology to refine your approach to lead follow-up and ensure no interest generated falls through the cracks.

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Topics: Hive9

3 Prerequisites for Accurate Revenue Attribution

Posted by Jason Andrade on 3/24/16 3:19 PM

Marketing has always faced the challenge of trying to prove its worth. As confident as a marketing team is that their efforts are paying off, the people with the power behind budget decisions aren’t always satisfied with confidence. They want numbers.

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Topics: Marketing Maturity, Hive9

4 Things You Should Do Now for Better Marketing Results Later

Posted by Jason Andrade on 3/11/16 12:11 PM

You’ve heard all about the awesome results that companies doing data-driven marketing manage. Companies that use data-driven marketing effectively report seeing increases in customer loyalty, new customers, revenue and more.

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Topics: Marketing Maturity, Hive9, Marketing Stream

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