Munira Fareed


The State of Marketing Today: A Summary of New Research

Posted by Munira Fareed on 8/16/16 5:17 PM

Any marketer with more than 5 years under their belt has watched the industry undergo serious change. Those that began their careers a decade or more ago could never have imagined what their jobs would look like today.

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Topics: Hive9

Kicking Off ABM? 3 Steps to Tackle ABM Planning and Measurement

Posted by Munira Fareed on 7/20/16 4:34 PM

Marketing professionals have encountered our share of trends and buzzwords, but every idea that catches on does so for a reason. Many of the early adopters of recent marketing “trends” like inbound/content marketing or mobile got a serious competitive advantage out of the deal.

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Topics: Hive9

A 6-Step Roadmap for New Marketing Leaders

Posted by Munira Fareed on 7/7/16 2:15 PM

As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo.

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Topics: Hive9

How to Set Up Different Marketing Dashboards for Different Needs

Posted by Munira Fareed on 6/3/16 10:38 AM

While everyone in your marketing department is ultimately working toward the same goal, different people and teams have unique priorities and sub-goals. Too many businesses treat dashboards as a data dump – everything you have goes into one place, with little rhyme or reason.

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Topics: Hive9

The Martech Stack that Drives Successful Data-Driven Marketing

Posted by Munira Fareed on 5/11/16 3:26 PM

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology.

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Topics: Marketing Maturity, Hive9

Understanding Your Pipeline Velocity for Better Budget Planning

Posted by Munira Fareed on 4/29/16 3:23 PM

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue, and the sequence of actions most likely to lead to a sale.

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Topics: Hive9, Effective Planning

What Marketing Performance Management Can Do for CFOs

Posted by Munira Fareed on 4/25/16 5:04 PM

Traditionally, CFOs haven’t been particularly involved in marketing. But lately, things are changing.

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Topics: Marketing Budgeting, Hive9

The Pros and Cons of Different Revenue Attribution Models

Posted by Munira Fareed on 4/15/16 11:24 AM

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before.

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Topics: Marketing Maturity, Hive9

Are You Successfully Tracking Leads Through the Whole Pipeline?

Posted by Munira Fareed on 3/30/16 2:03 PM

Every business that bothers to track information on leads and customers has experienced it – the realization that you have three (or more) entries for one lead in a database because your employees entered them in differently.

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Topics: Marketing Maturity, Hive9

What Can Your Current Marketing Data Tell You About The Future?

Posted by Munira Fareed on 3/15/16 4:21 PM

In most cases, when someone claims they can show you your future, the appropriate response is to roll your eyes. Fortune telling may have a bad rap, but when it comes to your marketing the help of data and tech can lead to surprisingly accurate predictions of what’s to come.

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Topics: Hive9

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