Munira Fareed

Recent Posts

Measuring Leads Is Just the Start: Webinar Recap

Written by: Munira Fareed on 3/10/16 3:28 PM

How do you measure your success? Most marketing organizations have an array of marketing analytics they track to gauge the success of different campaigns. All of those analytics are given some consideration and importance, but the primary metric that’s often treated as the holy grail of marketing success is the lead.

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Topics: Webinars, Hive9

Millennial Marketers: What You Need to Know to Hire the Best Talent

Written by: Munira Fareed on 2/25/16 10:50 AM

Generalizations about different generations are often overstated and can even get outright silly. People have been complaining for centuries about “kids these days” while failing to remember the habits and characteristics they themselves exhibited in their youth.

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Topics: Hive9

3 Tips to Improve Your Demand Waterfall Flowing

Written by: Munira Fareed on 2/12/16 3:26 PM

Everything’s working just the way it should. A promising prospect – someone that fits perfectly into the audience you’re working to target – does a Google search about a problem they have, finds the information in a blog post on your site, and clicks the CTA on the page to download your ebook for more information.

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Topics: Demand generation, Hive9

Webinar Recap: 8 Data-Driven Marketing Lessons for 2016

Written by: Munira Fareed on 2/4/16 11:14 AM

"I've got teams all over the world that can log into the system and make data-driven decisions"

--Meagen Eisenberg

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Topics: Webinars, Hive9

Smarketing: How to Improve Collaboration Between Marketing and Sales (And Why It Matters)

Written by: Munira Fareed on 1/21/16 5:21 PM

When you think of famous rivalries, what comes to mind? Montagues and Capulets. Coke and Pepsi. Tesla and Edison. Marketing and Sales?

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Topics: Hive9

Real Revenue Attribution is Possible: Here’s How

Written by: Munira Fareed on 1/13/16 9:27 AM

Marketing ROI is notoriously hard to prove. Even with all the inroads we’ve made in collecting marketing analytics, proving ROI still ranks as the top challenge marketers from businesses of all sizes cite.

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Topics: Revenue Attribution, Hive9

Is Your Overall Waterfall Masking Issues?

Written by: Munira Fareed on 12/29/15 11:15 AM

A common myth is that waterfalls don’t lie. But if you’re looking at only your overall waterfall, you might be missing some key points. Think back to your recent quarterly business review.

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Topics: Marketing Analytics, Hive9

Ready, Set, Launch! Getting Ready for 2016 Now.

Written by: Munira Fareed on 12/10/15 4:02 PM

It’s December. What are you doing to get ready to hit the ground running in January 2016? As budgets come to a close, it’s not the time to sit back and wait for the new year. The next few weeks should be busy. Really busy.

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Topics: Marketing Planning, Hive9

What Does Gartner Have to Say about Marketing Dashboards?

Written by: Munira Fareed on 12/2/15 10:11 AM

Gartner recently published research aimed at helping marketing leaders overcome their struggles with getting value from their dashboards.

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Topics: Dashboards, Marketing Analytics, Hive9

How Good Is Your Organization at Measuring Marketing Performance?

Written by: Munira Fareed on 10/21/15 11:29 PM

Recently, Hive9 hosted a webinar called “Avoiding Random Acts of Measurement - Using the SiriusDecisions Aligned Measurement Framework to Implement a CMO Dashboard.” We are consistently working to help educate CMOs on the value of measuring marketing performance in their organization and how dashboards are the ideal mechanism to do so.

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Topics: Dashboards, Marketing Analytics, Hive9