Patrick Kilgore

Patrick Kilgore is Hive9's Director of Marketing.

Recent Posts

Do You Know If You’re On Track to Meet Revenue Goals?

Posted by Patrick Kilgore on 6/15/17 11:48 AM

You’ve been working hard all year long. You’re confident in the campaigns you’ve launched and are eager to see the results you’ve collected as you conduct incremental reviews. When the whole team sits down at the meeting to go over the numbers you learn the worst: you didn’t come close to meeting your marketing-influenced revenue goals.

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Topics: Marketing Performance

Highlights from the 2017 Marketing Performance Management Benchmark Study

Posted by Patrick Kilgore on 6/6/17 11:45 AM

Every year, marketers work toward better solutions and better results. As the marketing arena becomes ever more complicated – both due to new tactics and channels, as well as new tech software available to help manage it all – figuring out the right approach to getting the best results is an ongoing challenge.

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Topics: Marketing Maturity, Marketing Insights, Marketing Performance

Why You Need a Living Marketing Plan

Posted by Patrick Kilgore on 5/26/17 10:38 AM

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Press Release: Trio of CMOs Discuss Success with Hive9

Posted by Patrick Kilgore on 5/15/17 11:40 AM

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

The Planning Disconnect: Building an Integrated Marketing Strategy

Posted by Patrick Kilgore on 5/2/17 1:44 PM

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Workfront LEAP 2017 Conference Wrap-up

Posted by Patrick Kilgore on 4/21/17 1:30 PM

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

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Topics: Marketing Planning, Hive9, B2B, Workfront

Webinar Recap: Planning & Performance in an ABM World

Posted by Patrick Kilgore on 4/11/17 10:00 AM

ABM Webinar Banner.png

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

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Topics: Marketing Planning, Webinars, Hive9, ABM, B2B, Marketing Performance

4 Steps to Prove Marketing's Value to the CEO

Posted by Patrick Kilgore on 3/24/17 9:26 AM

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case

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Topics: Hive9, Marketing Insights, B2B, Marketing performance management

Benefits of Marketing Planning Across the Organization

Posted by Patrick Kilgore on 2/23/17 2:35 PM

You’ve seen it happen over and over again. Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten.

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Topics: Marketing Planning, Hive9

8 Tips for Hiring B2B Marketing Talent

Posted by Patrick Kilgore on 2/16/17 9:00 AM

Despite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

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Topics: Hive9, Marketers, B2B, hiring

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