Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.Read More
Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.
Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?
Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.Read More
Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change. Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption.Read More
As the Director of Marketing Operations, staying on top of what’s happening in the industry is simply part of the job. While everyone else can stay focused on their smaller slice of responsibilities, you have to be knowledgeable about the different factors what make up the whole and how they all relate.Read More
It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then?Read More
Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.Read More
As we enter the last quarter of the year, many of you are thinking about next year’s marketing plan. A lot of marketers find it easiest to create a new marketing plan each year by making changes to last year’s plan.Read More
How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits.Read More