Patrick Kilgore

Patrick Kilgore is Hive9's Director of Marketing.

Recent Posts

Using Data to Bring Different Departments Together

Written by: Patrick Kilgore on 11/21/16 1:01 PM

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.

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Topics: Data silos, Hive9

9 Questions to Ask Before You Make a Martech Investment

Written by: Patrick Kilgore on 11/14/16 2:36 PM

Many businesses have more tech products than they need. The martech market is so full of new and exciting products that it’s easy to be swayed by the possibilities of tech tools that sound great (and even are great), but aren’t necessarily a good fit for your organization.

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Topics: Hive9, Martech, Marketing Technology

Marketing Insights in Real-Time

Written by: Patrick Kilgore on 11/9/16 2:25 PM

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

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Topics: Marketing Analytics, Hive9, Effective Planning

Make Marketing Personalization a Reality

Written by: Patrick Kilgore on 11/3/16 2:53 PM

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

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Topics: Buyer's journey, Hive9, Marketing Personalization

Embrace the Adoption of Marketing Performance Management

Written by: Patrick Kilgore on 10/10/16 10:15 AM

Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change. Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption.

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Topics: Hive9

The Marketing Ops Trends You Need to Know About

Written by: Patrick Kilgore on 9/30/16 4:59 PM

As the Director of Marketing Operations, staying on top of what’s happening in the industry is simply part of the job. While everyone else can stay focused on their smaller slice of responsibilities, you have to be knowledgeable about the different factors what make up the whole and how they all relate. 

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Topics: Hive9

Turn Leads into Customer Advocates

Written by: Patrick Kilgore on 9/27/16 5:09 PM

It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then?

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Topics: Hive9

Aligning Your Marketing Efforts with Finance

Written by: Patrick Kilgore on 9/14/16 1:09 PM

Marketers are creative- we want to do the kind of work that people admire, are entertained by, and that they remember. One of the great attractions of marketing is that it’s a creative profession that actually pays.

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Topics: Hive9

Planning Season: 3 Tips to Produce Better Results

Written by: Patrick Kilgore on 9/12/16 4:59 PM

As we enter the last quarter of the year, many of you are thinking about next year’s marketing plan. A lot of marketers find it easiest to create a new marketing plan each year by making changes to last year’s plan.

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Topics: Hive9

Webinar Recap: Taking a Data-Driven Approach to Marketing Planning, Budgeting, and Measurement

Written by: Patrick Kilgore on 9/6/16 12:24 PM

How do you approach marketing planning each year? We asked the attendees of our recent webinar on data-driven marketing planning that question and 90% said they make their plan each year by starting with last year’s plan and making edits.

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Topics: Hive9