Stephen Turley

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Demand Mapping in SiriusDecisions’ New Paradigm

Written by: Stephen Turley on 6/1/17 3:04 PM
Year after year, the Marketing world eagerly anticipates the Sirius Summit and the unveiling of the latest thinking in demand generation. 2017 was no different, and the introduction of a structured methodology for marketing to Demand Units instead of broad-brush markets or, at the other end of the spectrum, individual personas, creates a tangible buzz around the application of new thinking to our collective marketing toolboxes.
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Topics: Demand generation, Waterfall