“How I Work”: Darin Hicks, CEO Hive9

Written by: Patrick Kilgore on 2/18/16 10:50 AM


This article is a reblog and was originally published by Matt Heinz, President of Heinz Marketing.

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony IannarinoDave Brock and Trish Bertuzzi) participated as well.

Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “How I Work” questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Darin Hicks, CEO of Hive9, the marketing performance management company.  Darin has experience in leading aggressive growth plans focused on multi-channel marketing, customer lifetime value and complex software and services sales. Darin has also served as CEO of Bulldog Solutions, VP/General Manager of Acxiom, CEO of Software Leadership Services, and in key leadership positions at Trilogy Software.  Darin graduated from Stanford and is a native of Durand, Michigan.  He is a member of an active soccer family; he both plays and coaches youth teams. When he’s not on the field, he enjoys waterskiing on Lake Austin and escaping the Texas summer heat in Colorado. His favorite place to brainstorm is on a boat or in the mountains.

Darin gets stuff done.  Here in his own words is how he does it.

Location:  Austin, Texas

Current computers: MacBook Air

Current mobile devices: iPhone6

What apps/software/tools can’t you live without? Evernote, LinkedIn, Google Maps, MyRadar, ESPN app

What’s your workspace like? Open & light. We like our concrete floors with some splashes of color on highlight walls.  I have an office bigger than I need, but it is helpful for impromptu meetings and brainstorming.

What’s your best time-saving shortcut or life hack? Live close to your work. I have been fortunate, but also planned to not have more than a 5-10 minute commute for most of my career.  Add this up everyday and it is an amazing amount of time back in your life.

What everyday thing are you better at than anybody else? Repairing things around the house (for an amateur, I should add).  Starting as a kid, I enjoyed building things and tearing stuff apart to see how it worked.  I enjoy fixing just about anything except plumbing!

What’s your favorite to-do list manager? Evernote

What do you listen to while at work? Customers and employees, mostly :).  At the end of the day, depending on the mood, I like The Black Keys, Gomez, Beck & Jack Johnson.

What are you currently reading? Margaret Thatcher biography by Charles Moore

What’s your sleep routine like? I try to be early to bed & early to rise, but often only have trouble with the first part.

What’s the best advice you’ve ever received? Long ago I was fortunate to work with Scott Crossfield on Capitol Hill.  Scott was the first man to fly Mach 2 and the primary designer of the X-15, which flew nearly 7 times the speed of sound.  Working in Washington, D.C., you hear a lot of arguments and experience a fair number of pundits and cynics.  He said the world has enough of those and a path to a meaningful life is about building something new. “Go build something!”

Anything else you want to add? 

Great thoughts speak only to the thoughtful mind, but great actions speak to all mankind.” – Theodore Roosevelt

“To improve is to change; to be perfect is to change often.” – Winston Churchill

Fill in the Blank: I’d love to see (BLANK) answer these questions. Elon Musk