Highlights from the 2017 Marketing Performance Management Benchmark Study

Posted by Patrick Kilgore on 6/6/17 11:45 AM

Every year, marketers work toward better solutions and better results. As the marketing arena becomes ever more complicated – both due to new tactics and channels, as well as new tech software available to help manage it all – figuring out the right approach to getting the best results is an ongoing challenge.

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Topics: Marketing Maturity, Marketing Insights, Marketing Performance

Demand Mapping in SiriusDecisions’ New Paradigm

Posted by Stephen Turley on 6/1/17 3:04 PM
Year after year, the Marketing world eagerly anticipates the Sirius Summit and the unveiling of the latest thinking in demand generation. 2017 was no different, and the introduction of a structured methodology for marketing to Demand Units instead of broad-brush markets or, at the other end of the spectrum, individual personas, creates a tangible buzz around the application of new thinking to our collective marketing toolboxes.
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Topics: Demand generation, Waterfall

How to Make the New SiriusDecisions Demand Waterfall Meaningful to You

Posted by Darin Hicks on 5/30/17 10:36 AM

As many other published blogs before me, I was impressed by the new waterfall model rolled out by Terry Flaherty and Kerry Cunningham at the SiriusDecisions Summit.  They provided much needed insight into “pre-funnel” stages to understand your target market and leverage both internal and external data to determine “Active Demand”.

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Topics: Demand generation, Waterfall

Why You Need a Living Marketing Plan

Posted by Patrick Kilgore on 5/26/17 10:38 AM

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Press Release: Trio of CMOs Discuss Success with Hive9

Posted by Patrick Kilgore on 5/15/17 11:40 AM

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

The Planning Disconnect: Building an Integrated Marketing Strategy

Posted by Patrick Kilgore on 5/2/17 1:44 PM

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Workfront LEAP 2017 Conference Wrap-up

Posted by Patrick Kilgore on 4/21/17 1:30 PM

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

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Topics: Marketing Planning, Hive9, B2B, Workfront

Webinar Recap: Planning & Performance in an ABM World

Posted by Patrick Kilgore on 4/11/17 10:00 AM

ABM Webinar Banner.png

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

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Topics: Marketing Planning, Webinars, Hive9, ABM, B2B, Marketing Performance

Agility in Marketing Planning

Posted by Jackie Gonzalez on 3/31/17 9:14 AM

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

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Topics: Marketing Planning, Hive9, B2B

4 Steps to Prove Marketing's Value to the CEO

Posted by Patrick Kilgore on 3/24/17 9:26 AM

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case

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Topics: Hive9, Marketing Insights, B2B, Marketing performance management

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