Building Demonstrable Marketing Results

Written by: Jason Andrade on 3/14/17 11:51 AM

Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

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Topics: Hive9, Marketing Insights, B2B

8 Tips for Hiring B2B Marketing Talent

Written by: Patrick Kilgore on 2/16/17 9:00 AM

Despite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.

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Topics: Hive9, Marketers, B2B, hiring

Ensure Your B2B Martech Purchase Takes Root

Written by: Patrick Kilgore on 2/8/17 12:53 PM

Most marketing technology purchasing decisions involve a process. At 42% of large companies, ten or more people are typically involved making a purchasing decision. It makes sense that a variety of stakeholders should therefore be able to weigh in. But the trickier question is: which ones?

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Topics: Hive9, Martech, B2B