Collaboration and alignment: Keys to a great marketing plan

Posted by Bruce Brien on 5/16/19 9:47 AM

A great marketing plan is one that integrates Marketing with other departments such as Sales, Finance, and Product Development. Departmental collaboration is essential in order to create an in-depth and complete marketing plan. Unfortunately, it’s not as common as it should be. And if you can relate to this lack of collaboration, you’re not the only one, in fact, you’re in the majority.

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Topics: Marketing Planning, Effective Planning, Best Practices

ABM Best Practices According to Research

Posted by Jackie Gonzalez on 3/7/17 2:43 PM

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

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Topics: Hive9, ABM, Best Practices

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