Shine a light on your marketing planning efforts to deliver better performance

Posted by Bruce Brien on 5/3/19 2:00 PM

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

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Topics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance

Want a Bigger Marketing Budget? Support Your Request with Data.

Posted by Jackie Gonzalez on 1/6/17 1:14 PM

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. A bigger budget can mean better technology, new hires, higher salaries, and more resource to put into your marketing campaigns. Every bit of that makes for a happier, more successful team.

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Topics: Budgeting, Marketing Budgeting, Hive9

Understanding Downstream Impacts of Budgeting Decisions

Posted by Ben Gawiser on 12/11/15 3:26 PM

The financial planning process is intended to help management plan investments and budgets that are hopefully consistent with corporate strategy. These investments define a company’s future performance.

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Topics: Financial Planning, Budgeting, Hive9

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