5 Steps to Allocating a Winning Marketing Budget

Posted by Bruce Brien on 8/9/19 12:27 PM

Your marketing budget is the biggest indicator of where your strategy is going, because whatever you spend your budget on, is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy. Now the big question is, how do you go about doing this?

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Topics: Budgeting, Marketing Budgeting, marketing strategy, alignment, visibility

Shine a light on your marketing planning efforts to deliver better performance

Posted by Bruce Brien on 5/3/19 2:00 PM

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

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Topics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance

Want a Bigger Marketing Budget? Support Your Request with Data.

Posted by Jackie Gonzalez on 1/6/17 1:14 PM

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. A bigger budget can mean better technology, new hires, higher salaries, and more resource to put into your marketing campaigns. Every bit of that makes for a happier, more successful team.

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Topics: Budgeting, Marketing Budgeting, Hive9

Understanding Downstream Impacts of Budgeting Decisions

Posted by Ben Gawiser on 12/11/15 3:26 PM

The financial planning process is intended to help management plan investments and budgets that are hopefully consistent with corporate strategy. These investments define a company’s future performance.

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Topics: Financial Planning, Budgeting, Hive9

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