The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?

Posted by Bruce Brien on 5/27/20 1:30 PM

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations. 

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Topics: Marketing Planning, Buyer's journey, Marketers, Marketing Technology, Marketing Insights, marketing measurement, marketing data, B2B, marketing strategy

Make Marketing Personalization a Reality

Posted by Patrick Kilgore on 11/3/16 2:53 PM

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

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Topics: Buyer's journey, Hive9, Marketing Personalization

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Posted by Patrick Kilgore on 3/31/16 11:41 AM

This article is a reblog and was originally published by David Raab, author of Customer Experience Matrix.

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Topics: Buyer's journey

Is Your Buyer on the Journey You Think They Are?

Posted by Johnny Anderson on 2/19/16 11:27 AM

Marketers talk a lot about the buyer’s journey. Google yields over a million results for the term. The quest to understand the process a customer goes through to come to a purchasing decision is one of marketing’s most popular subjects.

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Topics: Buyer's journey, Hive9