It is time to trade up from personal productivity to organizational productivity.

Posted by Bruce Brien on 4/11/19 2:57 PM

The spreadsheet can be a very powerful tool, especially for personal productivity, problem solving and modeling scenarios. It is where most organizations first develop their marketing plan. Four or five marketers sharing the same room determine that it is time to write down the plan, share it with others, use it to meet with finance, assign ownership to tasks, and generally feel good that the plan is in one place.

Read More

Topics: Marketing Planning, Revenue Attribution, Integrated Marketing, Campaigns, ABM, Marketing Performance

What To Do When Marketing Metrics Fall Short

Posted by Jackie Gonzalez on 12/6/16 3:56 PM

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.

Read More

Topics: Hive9, Marketing Insights, Campaigns

REQUEST DEMO
CONTACT US