Why Spreadsheets Still Aren't Great for Marketing Management

Posted by Betsy Lillian on 7/23/20 10:10 AM

It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

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Topics: Marketing Analytics, Demand generation, Data silos, Marketing Budgeting, Marketers, marketing measurement, marketing data, collaboration

Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync

Posted by Betsy Lillian on 3/17/20 12:34 PM

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

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Topics: Financial Planning, Marketing Budgeting, marketing data, B2B, marketing strategy, alignment, collaboration, visibility, marketing

Speaking of Alignment...

Posted by Betsy Lillian on 2/19/20 12:09 PM

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board. 

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Topics: Marketing Planning, Hive9, Martech, Best Practices, sales enablement, Marketing Performance, marketing strategy, alignment, collaboration, marketing

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment

Posted by Bruce Brien on 6/5/19 10:51 AM

A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any way, shape or form. And that’s a lot of departments, when leadership, sales, channel, product and finance all play such an integral part in the role of marketing.

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Topics: Marketing Planning, alignment, collaboration

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