It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.
Read MoreWhy Spreadsheets Still Aren't Great for Marketing Management
Topics: Marketing Analytics, Demand generation, Data silos, Marketing Budgeting, Marketers, marketing measurement, marketing data, collaboration
Marketing, Are You & Finance Aligned? Five Evergreen Tips for Getting in Sync
We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.
Read MoreTopics: Financial Planning, Marketing Budgeting, marketing data, B2B, marketing strategy, alignment, collaboration, visibility, marketing
It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.
Topics: Marketing Planning, Hive9, Martech, Best Practices, sales enablement, Marketing Performance, marketing strategy, alignment, collaboration, marketing
A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any way, shape or form. And that’s a lot of departments, when leadership, sales, channel, product and finance all play such an integral part in the role of marketing.
Read MoreTopics: Marketing Planning, alignment, collaboration