It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.Read More
We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.Read More
It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.
A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any way, shape or form. And that’s a lot of departments, when leadership, sales, channel, product and finance all play such an integral part in the role of marketing.Read More