Why You Need Both the Big Picture and Small One

Posted by Patrick Kilgore on 6/13/16 10:39 AM

One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture. That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story.

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Topics: Dashboards, Hive9

Five Steps to Successfully Complete the Dashboard Expedition and Unlock the Value of Marketing

Posted by Patrick Kilgore on 12/3/15 3:41 PM

This article is a reblog and was originally published by Laura Patterson of VisionEdge Marketing.

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Topics: Dashboards

What Does Gartner Have to Say about Marketing Dashboards?

Posted by Munira Fareed on 12/2/15 10:11 AM

Gartner recently published research aimed at helping marketing leaders overcome their struggles with getting value from their dashboards.

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Topics: Dashboards, Marketing Analytics, Hive9

How Good Is Your Organization at Measuring Marketing Performance?

Posted by Munira Fareed on 10/21/15 11:29 PM

Recently, Hive9 hosted a webinar called “Avoiding Random Acts of Measurement - Using the SiriusDecisions Aligned Measurement Framework to Implement a CMO Dashboard.” We are consistently working to help educate CMOs on the value of measuring marketing performance in their organization and how dashboards are the ideal mechanism to do so.

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Topics: Dashboards, Marketing Analytics, Hive9

Are You Flying Blind Without Real-time Dashboards?

Posted by Darin Hicks on 9/3/15 2:54 AM

As a marketing leader, you have plenty on your plate. You have to keep track of things like budgets, plans, strategies, and performance, just to name a few. Sadly, too many marketers are still trying to do this via spreadsheets. Maybe you’ve just used them so long, you don’t know what you’re missing. For the sake of your marketing success, let me tell you exactly why real-time marketing dashboards will trump any spreadsheet or other tool.

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Topics: Dashboards, Hive9

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