Marketing Ops Needs More Support—How Can You Help?

Written by: Betsy Lillian on 9/2/21 8:00 AM

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

Having surveyed 750 marketing ops pros across all levels of experience and from companies of all sizes, HubSpot and MO Pros found—among a multitude of other discoveries—that many marketing ops folks are looking to feel more understood at their organization, not get bogged down with time-consuming tasks, and break down silos that are hindering alignment.

“With constant requests for reports, growing responsibilities and being siloed from other departments,” the report says, “ops professionals don’t have the support and resources they need to scale and empower others with data.”

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Topics: Data silos, Data Visualization, Martech, Marketing Technology, Marketing Insights, Best Practices, Marketing Performance, alignment, Marketing Operations

Why Spreadsheets Still Aren't Great for Marketing Management

Written by: Betsy Lillian on 7/23/20 10:10 AM

It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

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Topics: Marketing Analytics, Demand generation, Data silos, Marketing Budgeting, Marketers, marketing measurement, marketing data, collaboration

Using Data to Bring Different Departments Together

Written by: Patrick Kilgore on 11/21/16 1:01 PM

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.

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Topics: Data silos, Hive9

Are You Seeing the Marketing Big Picture?

Written by: Johnny Anderson on 2/15/16 4:48 PM

Marketing culture is divided. In most market departments – and especially in large, enterprise ones  – almost all of the marketing team sees marketing campaigns and data in slivers. Each marketing professional spends most of their time focused on their one specialty.

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Topics: Data silos, Hive9

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