Why Spreadsheets Still Aren't Great for Marketing Management

Posted by Betsy Lillian on 7/23/20 10:10 AM

It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

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Topics: Marketing Analytics, Demand generation, Data silos, Marketing Budgeting, Marketers, marketing measurement, marketing data, collaboration

Using Data to Bring Different Departments Together

Posted by Patrick Kilgore on 11/21/16 1:01 PM

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves. When you’re dealing with a large number of people required to run an enterprise company, keeping everyone connected and communicating can be difficult.

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Topics: Data silos, Hive9

Are You Seeing the Marketing Big Picture?

Posted by Johnny Anderson on 2/15/16 4:48 PM

Marketing culture is divided. In most market departments – and especially in large, enterprise ones  – almost all of the marketing team sees marketing campaigns and data in slivers. Each marketing professional spends most of their time focused on their one specialty.

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Topics: Data silos, Hive9

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