Finance Needs Accountability: Get Everyone on the Same Page

Written by: Bruce Brien on 11/20/19 1:21 PM

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why.

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Topics: financial integration, marketing data, B2B, Marketing Performance, marketing strategy

Marketing Planning with Financial System Integration

Written by: Patrick Kilgore on 12/20/16 1:51 PM

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes.

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Topics: Marketing Planning, Hive9, financial integration