Shine a light on your marketing planning efforts to deliver better performance

Posted by Bruce Brien on 5/3/19 2:00 PM

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

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Topics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance

Justifying Your Marketing Budget

Posted by Jackie Gonzalez on 1/24/17 3:04 PM

How much you can accomplish in any given year or quarter is dependent, at least in part, on how much money you have to spend. Unfortunately for marketers, the people with the power to decide how big your budget will be from year to year don’t always see things with the same eyes that marketers do.

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Topics: Financial Planning, Marketing Budgeting, Hive9

Understanding Downstream Impacts of Budgeting Decisions

Posted by Ben Gawiser on 12/11/15 3:26 PM

The financial planning process is intended to help management plan investments and budgets that are hopefully consistent with corporate strategy. These investments define a company’s future performance.

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Topics: Financial Planning, Budgeting, Hive9

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