Shine a light on your marketing planning efforts to deliver better performance

Posted by Bruce Brien on 5/3/19 2:00 PM

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.

Read More

Topics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance

Why You Need a Living Marketing Plan

Posted by Patrick Kilgore on 5/26/17 10:38 AM

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

Read More

Topics: Marketing Planning, Hive9, B2B, marketing strategy

Press Release: Trio of CMOs Discuss Success with Hive9

Posted by Patrick Kilgore on 5/15/17 11:40 AM

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

Read More

Topics: Marketing Planning, Hive9, B2B, marketing strategy

The Planning Disconnect: Building an Integrated Marketing Strategy

Posted by Patrick Kilgore on 5/2/17 1:44 PM

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

Read More

Topics: Marketing Planning, Hive9, B2B, marketing strategy

Workfront LEAP 2017 Conference Wrap-up

Posted by Patrick Kilgore on 4/21/17 1:30 PM

Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.

Read More

Topics: Marketing Planning, Hive9, B2B, Workfront

Webinar Recap: Planning & Performance in an ABM World

Posted by Patrick Kilgore on 4/11/17 10:00 AM

ABM Webinar Banner.png

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

Read More

Topics: Marketing Planning, Webinars, Hive9, ABM, B2B, Marketing Performance

Agility in Marketing Planning

Posted by Jackie Gonzalez on 3/31/17 9:14 AM

Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?

Read More

Topics: Marketing Planning, Hive9, B2B

4 Steps to Prove Marketing's Value to the CEO

Posted by Patrick Kilgore on 3/24/17 9:26 AM

One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case

Read More

Topics: Hive9, Marketing Insights, B2B, Marketing performance management

Building Demonstrable Marketing Results

Posted by Jason Andrade on 3/14/17 11:51 AM

Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.

Read More

Topics: Hive9, Marketing Insights, B2B

ABM Best Practices According to Research

Posted by Jackie Gonzalez on 3/7/17 2:43 PM

For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.

Read More

Topics: Hive9, ABM, Best Practices

REQUEST DEMO
CONTACT US