Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute. And it takes data, data that must be cleaned and aggregated into consumable insights for it to be usable for the planners.
Read MoreTopics: Marketing Planning, Financial Planning, Budgeting, Revenue Attribution, Marketing Budgeting, Hive9, Effective Planning, Marketing Insights, ABM, marketing data, Marketing Performance
You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?
Read MoreTopics: Marketing Planning, Hive9, B2B, marketing strategy
Topics: Marketing Planning, Hive9, B2B, marketing strategy
In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.
Read MoreTopics: Marketing Planning, Hive9, B2B, marketing strategy
Our team had the chance to take part in the third-annual Workfront Leap User Conference last week in Salt Lake. The event was a great opportunity to connect with the Workfront community and discuss improving workplace collaboration and efficiency.
Read MoreTopics: Marketing Planning, Hive9, B2B, Workfront
Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.
Read MoreTopics: Marketing Planning, Webinars, Hive9, ABM, B2B, Marketing Performance
Think back on particular plans you’ve made in your life – both in business and in your personal life. How often do they play out exactly as you intended?
Read MoreTopics: Marketing Planning, Hive9, B2B
One of the biggest challenges that marketing has historically had is convincing the rest of the company of its worth. You know the work you do is valuable and helps the company make money, but it hasn’t always been easy to convince people in other departments and the c-Suite that’s the case
Read MoreTopics: Hive9, Marketing Insights, B2B, Marketing performance management
Developing a marketing system that emphasizes measuring and demonstrating the results of your marketing efforts requires time, commitment, and proper technology. All of that is difficult, but sometimes the hardest part is embracing the change in mindset it requires.
Read MoreTopics: Hive9, Marketing Insights, B2B
For a lot of B2B businesses, account-based marketing represents an effective way to target and win the customers that are most valuable to you. 84% of the businesses that do account-based marketing and measure how well it works cite a higher ROI from ABM than from the other types of marketing conducted.
Read MoreTopics: Hive9, ABM, Best Practices
