How to Use Analytics to Make Your Marketing More Human

Posted by Patrick Kilgore on 2/5/16 5:20 PM

We all have brands we like and maybe even, on some level, feel connected to. But at the end of the day, brands are still brands. It’s a much bigger uphill battle to encourage engagement or connection with a brand than it is with a human being.

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Topics: Marketing Analytics, Hive9, Marketing Stream

5 Tips for Putting Your Marketing Data To Good Use

Posted by Patrick Kilgore on 1/15/16 5:02 PM

How much time do you spend looking at marketing data in spreadsheets? All those numbers, charts, and graphs you and your marketing operations collect and try to parse in the hopes of gaining a deeper understanding of how well your marketing is performing – are they really helping you improve?

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Topics: Marketing Analytics, Hive9

2 Reasons Why CMOs Can’t Rely Solely on BI Tools

Posted by Patrick Kilgore on 12/31/15 10:05 AM


CMOs often invest in or depend on existing Business Intelligence (BI) tools, in the hopes they can gain new insights to improve decision making. There are mountains of data locked away in silos and business systems, and BI tools give users hope of finding it. So why do so many BI tools fail to deliver?

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Topics: Marketing Analytics, Hive9

Is Your Overall Waterfall Masking Issues?

Posted by Munira Fareed on 12/29/15 11:15 AM

A common myth is that waterfalls don’t lie. But if you’re looking at only your overall waterfall, you might be missing some key points. Think back to your recent quarterly business review.

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Topics: Marketing Analytics, Hive9

Why A/B testing is So 2010

Posted by Ben Gawiser on 12/4/15 12:23 PM

According to its technical definition, A/B Testing is the “randomized experiment with two variants.”  As we consider the complexity of today’s world, however, we start to understand that the optimal answer may not be A or B and in fact, it likely isn’t.

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Topics: Marketing Analytics, Hive9, Marketing Stream

What Does Gartner Have to Say about Marketing Dashboards?

Posted by Munira Fareed on 12/2/15 10:11 AM

Gartner recently published research aimed at helping marketing leaders overcome their struggles with getting value from their dashboards.

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Topics: Dashboards, Marketing Analytics, Hive9

Marketers, How Much of Your Organization’s Money and Your Time Have You Wasted?

Posted by Patrick Kilgore on 11/18/15 6:22 PM

This article is a reblog and was originally published by Kelly J. Waffle of Business 2 Community on October 12th, 2015.

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Topics: Marketing Planning, Marketing Analytics, Hive9

How Good Is Your Organization at Measuring Marketing Performance?

Posted by Munira Fareed on 10/21/15 11:29 PM

Recently, Hive9 hosted a webinar called “Avoiding Random Acts of Measurement - Using the SiriusDecisions Aligned Measurement Framework to Implement a CMO Dashboard.” We are consistently working to help educate CMOs on the value of measuring marketing performance in their organization and how dashboards are the ideal mechanism to do so.

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Topics: Dashboards, Marketing Analytics, Hive9

Just Say No to Spreadsheets

Posted by Munira Fareed on 9/3/15 2:54 AM

Most organizations would admit they often depend on spreadsheets to track and report on various metrics, processes, etc. Spreadsheets have a place and are sometimes valuable, but if you’re using them to manage marketing plans, budgets and metrics, you’re likely ready to pull out your hair. It’s time to stop the madness and say, “We’re not going to take it anymore!”

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Topics: Marketing Planning, Marketing Analytics, Hive9

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