Four Tips to Improve Your Data Democratization and Get the ROI Everyone Wants

Posted by Betsy Lillian on 4/29/20 11:56 AM

Is your company’s data analytics practice up to snuff, or are there things you could improve? During Adobe’s recent virtual Summit, two analytics experts teamed up to offer tips and tricks on bringing a “data-driven, decision-making culture” to your organization, starting with democratizing your data.

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Topics: Marketing Analytics, Marketing Automation, Marketing Personalization, Data Visualization, marketing data, Marketing Performance, marketing strategy, marketing

Why Marketing Automation Can’t Be “Set It and Forget It”

Posted by Jackie Gonzalez on 10/24/16 9:59 AM

Enterprise marketing organizations are past the point of considering marketing automation optional. The availability of marketing automation software is the primary industry development that makes account-based marketing (ABM) on a large scale possible.

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Topics: Hive9, Marketing Automation

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