Want a Bigger Marketing Budget? Support Your Request with Data.

Written by: Jackie Gonzalez on 1/6/17 1:14 PM

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. A bigger budget can mean better technology, new hires, higher salaries, and more resource to put into your marketing campaigns. Every bit of that makes for a happier, more successful team.

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Topics: Budgeting, Marketing Budgeting, Hive9

What Marketing Performance Management Can Do for CFOs

Written by: Munira Fareed on 4/25/16 5:04 PM

Traditionally, CFOs haven’t been particularly involved in marketing. But lately, things are changing.

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Topics: Marketing Budgeting, Hive9