Marketing Forecasting 101

Posted by Patrick Kilgore on 12/8/16 4:15 PM

As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets.

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Topics: Hive9, Effective Planning, Marketing Insights

What To Do When Marketing Metrics Fall Short

Posted by Jackie Gonzalez on 12/6/16 3:56 PM

The great thing about having access to enhanced marketing data is that it shows you what works. The corollary, of course, is that it also shows you what isn’t working in your marketing mix. Although unpleasant, digging into the drivers behind underperforming metrics are critical to improvement in your bottom line.

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Topics: Hive9, Marketing Insights, Campaigns

Filtering Marketing Data for Improved Insights

Posted by Jason Andrade on 12/2/16 3:27 PM

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights.

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Topics: Hive9, Data Visualization, Marketing Insights

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