Every year, marketers work toward better solutions and better results. As the marketing arena becomes ever more complicated – both due to new tactics and channels, as well as new tech software available to help manage it all – figuring out the right approach to getting the best results is an ongoing challenge.
Read MoreTopics: Marketing Maturity, Marketing Insights, Marketing Performance
74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology.
Read MoreTopics: Marketing Maturity, Hive9
When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.
Read MoreTopics: Marketing Maturity, Hive9
It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign. You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue.
Read MoreTopics: Marketing Maturity, Hive9
Note: For a new version of this blog post, check out The Pros and Cons of Attribution Models: A 2021 Update, where we provide newer insights to all of the marketing attribution models.
Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging, given how much easier it is today to collect marketing analytics than it’s ever been before.
Read MoreTopics: Marketing Maturity, Hive9
Every business that bothers to track information on leads and customers has experienced it – the realization that you have three (or more) entries for one lead in a database because your employees entered them in differently.
Read MoreTopics: Marketing Maturity, Hive9
Marketing has always faced the challenge of trying to prove its worth. As confident as a marketing team is that their efforts are paying off, the people with the power behind budget decisions aren’t always satisfied with confidence. They want numbers.
Read MoreTopics: Marketing Maturity, Hive9
You’ve heard all about the awesome results that companies doing data-driven marketing manage. Companies that use data-driven marketing effectively report seeing increases in customer loyalty, new customers, revenue and more.
Read MoreTopics: Marketing Maturity, Hive9, Marketing Stream
Hive9 recognizes the important role that these marketers are playing in reshaping how the marketing landscape looks. Here are a few of the top players to keep your eye on.
Read MoreTopics: Marketing Maturity, Hive9
Marketing analytics are typically used as a measure of campaign performance – something to show your bosses to let them know what you’ve accomplished. That’s nice, but what if you could use your marketing analytics to help you figure out what to do next?
Read MoreTopics: Marketing Maturity, Hive9, Marketing Stream
