Highlights from the 2017 Marketing Performance Management Benchmark Study

Posted by Patrick Kilgore on 6/6/17 11:45 AM

Every year, marketers work toward better solutions and better results. As the marketing arena becomes ever more complicated – both due to new tactics and channels, as well as new tech software available to help manage it all – figuring out the right approach to getting the best results is an ongoing challenge.

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Topics: Marketing Maturity, Marketing Insights, Marketing Performance

The Martech Stack that Drives Successful Data-Driven Marketing

Posted by Munira Fareed on 5/11/16 3:26 PM

74% of marketing professionals are confident in the value of data-driven marketing, but 51% believe their company isn’t investing enough in marketing technology.

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Topics: Marketing Maturity, Hive9

The Metrics that Should be in every CMO Dashboard

Posted by Derrik Jerman on 4/21/16 2:27 PM

When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets. In fact, 60% of executives still depend on Excel spreadsheets to view their data.

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Topics: Marketing Maturity, Hive9

How to Figure Out Your Next Best Move Using Data

Posted by Patrick Kilgore on 4/20/16 11:06 AM

It’s every marketer’s job. It’s what you do every time you sit down with your team to conduct marketing planning and shape the next campaign. You’re trying to figure out the next best move to take that will improve your brand visibility, earn you new leads, and ultimately lead to more revenue.

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Topics: Marketing Maturity, Hive9

The Pros and Cons of Different Revenue Attribution Models

Posted by Munira Fareed on 4/15/16 11:24 AM

Understanding and demonstrating marketing ROI isn’t easy. It’s a challenge that’s long plagued marketing organizations and one that remains challenging given how much easier it is today to collect marketing analytics than it’s ever been before.

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Topics: Marketing Maturity, Hive9

Are You Successfully Tracking Leads Through the Whole Pipeline?

Posted by Munira Fareed on 3/30/16 2:03 PM

Every business that bothers to track information on leads and customers has experienced it – the realization that you have three (or more) entries for one lead in a database because your employees entered them in differently.

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Topics: Marketing Maturity, Hive9

3 Prerequisites for Accurate Revenue Attribution

Posted by Jason Andrade on 3/24/16 3:19 PM

Marketing has always faced the challenge of trying to prove its worth. As confident as a marketing team is that their efforts are paying off, the people with the power behind budget decisions aren’t always satisfied with confidence. They want numbers.

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Topics: Marketing Maturity, Hive9

4 Things You Should Do Now for Better Marketing Results Later

Posted by Jason Andrade on 3/11/16 12:11 PM

You’ve heard all about the awesome results that companies doing data-driven marketing manage. Companies that use data-driven marketing effectively report seeing increases in customer loyalty, new customers, revenue and more.

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Topics: Marketing Maturity, Hive9, Marketing Stream

B2B Marketing Superstars: 8 Marketers Making Data-Driven Marketing a Reality

Posted by Patrick Kilgore on 2/8/16 11:39 AM

Hive9 recognizes the important role that these marketers are playing in reshaping how the marketing landscape looks. Here are a few of the top players to keep your eye on.

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Topics: Marketing Maturity, Hive9

Beyond Data Visualization: Why You Need Actionable Insights

Posted by Patrick Kilgore on 1/27/16 8:54 PM

Marketing analytics are typically used as a measure of campaign performance – something to show your bosses to let them know what you’ve accomplished. That’s nice, but what if you could use your marketing analytics to help you figure out what to do next?

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Topics: Marketing Maturity, Hive9, Marketing Stream

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