Are You Measuring Marketing Performance or Activity Output?

Written by: Johnny Anderson on 1/20/16 5:00 PM

In business, we crave metrics. We need something tangible we can look at to determine whether or not people are doing their jobs well and our efforts are paying off. For marketers, metrics are the go-to tool for justifying budget spend. When executives ask to see evidence that marketing is paying off, most marketing managers turn to spreadsheets filled with data.

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Topics: Marketing Maturity, Hive9

How Your Silos Are Holding You Back (and What to Do About It)

Written by: Jake Sussman on 1/7/16 3:58 PM

In a lot of ways, enterprise marketing departments are ahead of the game. You have access to better, more sophisticated technologies than your counterparts at smaller businesses, and you have a bigger budget and more resources to devote to your marketing efforts.

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Topics: Marketing Maturity, Hive9

How Mature Is Your Marketing Organization?

Written by: Darin Hicks on 12/22/15 5:42 PM


Marketing professionals talk a lot about collecting marketing analytics and performing data-driven marketing. Any marketing blog you visit or conference you attend, you can confidently count on hearing plenty of data-related buzzwords thrown around with frequency.

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Topics: Marketing Maturity, Hive9

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