In business, we crave metrics. We need something tangible we can look at to determine whether or not people are doing their jobs well and our efforts are paying off. For marketers, metrics are the go-to tool for justifying budget spend. When executives ask to see evidence that marketing is paying off, most marketing managers turn to spreadsheets filled with data.Read More
In a lot of ways, enterprise marketing departments are ahead of the game. You have access to better, more sophisticated technologies than your counterparts at smaller businesses, and you have a bigger budget and more resources to devote to your marketing efforts.Read More
Marketing professionals talk a lot about collecting marketing analytics and performing data-driven marketing. Any marketing blog you visit or conference you attend, you can confidently count on hearing plenty of data-related buzzwords thrown around with frequency.