Marketing Measurement Is More Than Taking Credit

Written by: Patrick Kilgore on 12/29/16 12:18 PM

Better access to data gave marketing departments something that long felt elusive before: a specific measure of success. Until recently, so much of what marketers did was hard to measure. We assured the CEO and CFO that our work was making a difference, but it was difficult to prove in a tangible way.

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Topics: Hive9, marketing measurement, marketing data

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