Marketing Ops Needs More Support—How Can You Help?

Written by: Betsy Lillian on 9/2/21 8:00 AM

HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.

Having surveyed 750 marketing ops pros across all levels of experience and from companies of all sizes, HubSpot and MO Pros found—among a multitude of other discoveries—that many marketing ops folks are looking to feel more understood at their organization, not get bogged down with time-consuming tasks, and break down silos that are hindering alignment.

“With constant requests for reports, growing responsibilities and being siloed from other departments,” the report says, “ops professionals don’t have the support and resources they need to scale and empower others with data.”

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Topics: Data silos, Data Visualization, Martech, Marketing Technology, Marketing Insights, Best Practices, Marketing Performance, alignment, Marketing Operations

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