What Are You Forgetting in Your Marketing Plans?

Written by: Betsy Lillian on 12/2/20 10:12 AM

If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

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Topics: Marketing Planning, Effective Planning, Integrated Marketing, Marketing Personalization, marketing strategy

Four Tips to Improve Data Democratization & Get the ROI Everyone Wants

Written by: Betsy Lillian on 4/29/20 11:56 AM

Is your company’s data analytics practice up to snuff, or are there things you could improve? During Adobe’s recent virtual Summit, two analytics experts teamed up to offer tips and tricks on bringing a “data-driven, decision-making culture” to your organization, starting with democratizing your data.

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Topics: Marketing Analytics, Marketing Automation, Marketing Personalization, Data Visualization, marketing data, Marketing Performance, marketing strategy, marketing

Behind the Scenes of Marketing Personalization

Written by: Patrick Kilgore on 12/15/16 2:08 PM

Every day we’re marketed to in a fashion that has nothing to do with us. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore. The marketers behind those messages are likely wasting both their time and money.

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Topics: Hive9, Marketing Personalization

Time For An Update – Are Your Personas Long Overdue?

Written by: Patrick Kilgore on 11/30/16 2:05 PM

Personas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing, they’ve taken on a new level of importance.

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Topics: Hive9, Marketing Personalization, Personas

Make Marketing Personalization a Reality

Written by: Patrick Kilgore on 11/3/16 2:53 PM

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

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Topics: Buyer's journey, Hive9, Marketing Personalization