5 Steps to Allocating a Winning Marketing Budget

Posted by Bruce Brien on 8/9/19 12:27 PM

Your marketing budget is the biggest indicator of where your strategy is going, because whatever you spend your budget on, is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy. Now the big question is, how do you go about doing this?

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Topics: Budgeting, Marketing Budgeting, marketing strategy, alignment, visibility

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Posted by Bruce Brien on 5/30/19 2:53 PM

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

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Topics: Marketing Planning, Marketing Budgeting, marketing strategy, alignment

Why You Need a Living Marketing Plan

Posted by Patrick Kilgore on 5/26/17 10:38 AM

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Press Release: Trio of CMOs Discuss Success with Hive9

Posted by Patrick Kilgore on 5/15/17 11:40 AM

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

The Planning Disconnect: Building an Integrated Marketing Strategy

Posted by Patrick Kilgore on 5/2/17 1:44 PM

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

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