Speaking of Alignment...

Posted by Betsy Lillian on 2/19/20 12:09 PM

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board. 

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Topics: Marketing Planning, Hive9, Martech, Best Practices, sales enablement, Marketing Performance, marketing strategy, alignment, collaboration, marketing

How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech

Posted by Betsy Lillian on 2/5/20 1:32 PM

With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research. Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them. To combat this problem, first and foremost, they need to get more from their martech stack.

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Topics: Martech, Marketing Technology, marketing strategy, retail marketing, marketing

The Foundation of a Successful Agile Marketing Team: Centralization

Posted by Betsy Lillian on 1/6/20 11:13 AM

In the fourth season of The Office, Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!”

Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process. In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept. Instead, it takes proper planning, training, and, importantly, a collaborative and centralized platform.

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Topics: Marketing Planning, Marketing Analytics, Marketing Insights, Marketing performance management, Marketing Performance, marketing strategy, agile marketing

Three Key Components of an Effective Marketing Calendar

Posted by Betsy Lillian on 12/4/19 11:11 AM

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps? Aesthetics or entertainment might be the only thing determining your yearly wall calendar choice, but when it comes to selecting an appropriate calendar for your marketing planning, you should keep a few vital functions in mind.

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Topics: Marketing Planning, Financial Planning, Marketing performance management, Marketing Performance, marketing strategy

Finance Needs Accountability: Get Everyone on the Same Page

Posted by Bruce Brien on 11/20/19 1:21 PM

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why.

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Topics: financial integration, marketing data, B2B, Marketing Performance, marketing strategy

5 Steps to Allocating a Winning Marketing Budget

Posted by Bruce Brien on 8/9/19 12:27 PM

Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading. This is why effectively allocating your budget is vital for seeing growth within your department, and your organization that is aligned to your strategy. Now, the big question is, how do you go about doing this?

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Topics: Budgeting, Marketing Budgeting, marketing strategy, alignment, visibility

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Posted by Bruce Brien on 5/30/19 2:53 PM

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment.

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Topics: Marketing Planning, Marketing Budgeting, marketing strategy, alignment

Why You Need a Living Marketing Plan

Posted by Patrick Kilgore on 5/26/17 10:38 AM

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

Press Release: Trio of CMOs Discuss Success with Hive9

Posted by Patrick Kilgore on 5/15/17 11:40 AM

Hive9, the Marketing Performance Management (MPM) company, today announced continued customer momentum driven by creating living marketing plans tied to financials, goals and strategy.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

The Planning Disconnect: Building an Integrated Marketing Strategy

Posted by Patrick Kilgore on 5/2/17 1:44 PM

In theory, a marketing department is one entity, with each part working for the good of the whole. In practice, the different parts of the marketing team are often largely disconnected from one another and focused on their own work and goals – whether or not they line up with those of their team.

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Topics: Marketing Planning, Hive9, B2B, marketing strategy

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