You’ve heard all about the awesome results that companies doing data-driven marketing manage. Companies that use data-driven marketing effectively report seeing increases in customer loyalty, new customers, revenue and more.

Read More

Topics: Marketing Maturity, Hive9, Marketing Stream

Every marketing team and strategy is made up of a lot of different moving parts. In order for your marketing budget to really pay off, every one of those parts has to do its job well.

Read More

Topics: Hive9, Marketing Stream

We all have brands we like and maybe even, on some level, feel connected to. But at the end of the day, brands are still brands. It’s a much bigger uphill battle to encourage engagement or connection with a brand than it is with a human being.

Read More

Topics: Marketing Analytics, Hive9, Marketing Stream

Marketing analytics are typically used as a measure of campaign performance – something to show your bosses to let them know what you’ve accomplished. That’s nice, but what if you could use your marketing analytics to help you figure out what to do next?

Read More

Topics: Marketing Maturity, Hive9, Marketing Stream

68% of marketers report that demonstrating ROI on marketing spend is one of their top challenges. In fact, in that same Adobe survey looking at top marketing challenges, it took the #1 spot.

Read More

Topics: Marketing Planning, Hive9, Marketing Stream

According to its technical definition, A/B Testing is the “randomized experiment with two variants.”  As we consider the complexity of today’s world, however, we start to understand that the optimal answer may not be A or B and in fact, it likely isn’t.

Read More

Topics: Marketing Analytics, Hive9, Marketing Stream