4 Things You Should Do Now for Better Marketing Results Later

Written by: Jason Andrade on 3/11/16 12:11 PM

You’ve heard all about the awesome results that companies doing data-driven marketing manage. Companies that use data-driven marketing effectively report seeing increases in customer loyalty, new customers, revenue and more.

Read More

Topics: Marketing Maturity, Hive9, Marketing Stream

How to Find the Right Marketing Mix(ology) For Your Business

Written by: Johnny Anderson on 3/7/16 11:37 AM

Every marketing team and strategy is made up of a lot of different moving parts. In order for your marketing budget to really pay off, every one of those parts has to do its job well.

Read More

Topics: Hive9, Marketing Stream

How to Use Analytics to Make Your Marketing More Human

Written by: Patrick Kilgore on 2/5/16 5:20 PM

We all have brands we like and maybe even, on some level, feel connected to. But at the end of the day, brands are still brands. It’s a much bigger uphill battle to encourage engagement or connection with a brand than it is with a human being.

Read More

Topics: Marketing Analytics, Hive9, Marketing Stream

Beyond Data Visualization: Why You Need Actionable Insights

Written by: Patrick Kilgore on 1/27/16 8:54 PM

Marketing analytics are typically used as a measure of campaign performance – something to show your bosses to let them know what you’ve accomplished. That’s nice, but what if you could use your marketing analytics to help you figure out what to do next?

Read More

Topics: Marketing Maturity, Hive9, Marketing Stream

Is Your Marketing Plan Where It Needs to Be?

Written by: Johnny Anderson on 12/17/15 10:56 AM

68% of marketers report that demonstrating ROI on marketing spend is one of their top challenges. In fact, in that same Adobe survey looking at top marketing challenges, it took the #1 spot.

Read More

Topics: Marketing Planning, Hive9, Marketing Stream

Why A/B testing is So 2010

Written by: Ben Gawiser on 12/4/15 12:23 PM

According to its technical definition, A/B Testing is the “randomized experiment with two variants.”  As we consider the complexity of today’s world, however, we start to understand that the optimal answer may not be A or B and in fact, it likely isn’t.

Read More

Topics: Marketing Analytics, Hive9, Marketing Stream

REQUEST DEMO
CONTACT US