Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Posted by Betsy Lillian on 5/19/20 10:01 AM


To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?) their campaign strategy to address their audience’s focus on remote work or virtual events.

To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

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Topics: sales enablement, Marketing performance management, Marketing Performance, alignment

Speaking of Alignment...

Posted by Betsy Lillian on 2/19/20 12:09 PM

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board. 

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Topics: Marketing Planning, Hive9, Martech, Best Practices, sales enablement, Marketing Performance, marketing strategy, alignment, collaboration, marketing

Turn Marketing Analytics into Sales Enablement

Posted by Patrick Kilgore on 2/1/17 10:43 AM

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales. Collaboration is the path to better results for both teams, a bigger contribution to the company’s bottom line, and a clear justification for getting a sizeable budget renewed each year.

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Topics: Marketing Analytics, Hive9, sales, sales enablement

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