Demand Mapping in SiriusDecisions’ New Paradigm

Posted by Stephen Turley on 6/1/17 3:04 PM
Year after year, the Marketing world eagerly anticipates the Sirius Summit and the unveiling of the latest thinking in demand generation. 2017 was no different, and the introduction of a structured methodology for marketing to Demand Units instead of broad-brush markets or, at the other end of the spectrum, individual personas, creates a tangible buzz around the application of new thinking to our collective marketing toolboxes.
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Topics: Demand generation, Waterfall

How to Make the New SiriusDecisions Demand Waterfall Meaningful to You

Posted by Darin Hicks on 5/30/17 10:36 AM

As many other published blogs before me, I was impressed by the new waterfall model rolled out by Terry Flaherty and Kerry Cunningham at the SiriusDecisions Summit.  They provided much needed insight into “pre-funnel” stages to understand your target market and leverage both internal and external data to determine “Active Demand”.

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Topics: Demand generation, Waterfall

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