Webinar Recap: Planning & Performance in an ABM World

Written by: Patrick Kilgore on 4/11/17 10:00 AM

ABM Webinar Banner.png

Our recent webinar on Marketing Planning and Performance in an ABM World covered a lot of territory. With three experts in the field each bringing insights from their particular background and specialty, attendees got a heaping dose of knowledge in exchange for the hour they spent.

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Topics: Marketing Planning, Webinars, Hive9, ABM, B2B, Marketing Performance

Blueprint to a Successful B2B Webinar

Written by: Jackie Gonzalez on 11/18/16 1:47 PM

Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase.

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Topics: Webinars, Hive9

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Written by: Jackie Gonzalez on 10/5/16 2:54 PM

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results.

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Topics: Webinars, Hive9

Measuring Leads Is Just the Start: Webinar Recap

Written by: Munira Fareed on 3/10/16 3:28 PM

How do you measure your success? Most marketing organizations have an array of marketing analytics they track to gauge the success of different campaigns. All of those analytics are given some consideration and importance, but the primary metric that’s often treated as the holy grail of marketing success is the lead.

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Topics: Webinars, Hive9

Webinar Recap: 8 Data-Driven Marketing Lessons for 2016

Written by: Munira Fareed on 2/4/16 11:14 AM

"I've got teams all over the world that can log into the system and make data-driven decisions"

--Meagen Eisenberg

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Topics: Webinars, Hive9

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