Building Marketing Plans with Balance and Integrity (February 2020)

ebook building marketing plans with balance and integrity

eBook Summary 


Planning is crucial to marketing success – more specifically, adequate planning that is pointed at results.

Forget marketing plans made up of just spreadsheets and PowerPoints laying out a few webinars and events coming up in the next quarter. Instead, your marketing plans need to align with your corporate strategy and overall goals.


This Hive9 eBook will delve into the following topics:

→ What are balance and integrity in marketing plans?

→ Why should plans have integrity, and how is it achieved?

→ How do you ensure that plans are aligned to strategy?


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