What are balance and integrity in your marketing plans?
When it comes to marketing planning, balance doesn’t necessarily mean equality. Instead, balanced plans are aligned with business strategies, enabling marketers to achieve specific goals.
Integrity speaks to the viability of your marketing plans. It means, simply put, that if the plan is executed and your model assumptions hold true, its results will meet your goals.
What we cover in this eBook:
About the author: Prior to joining Hive9 as chief strategy officer, Bruce Brien was the chief technology officer at SiriusDecisions. Earlier in his career, he held leadership roles at Bulldog Solutions (now Hero Digital) and JD Edwards (now Oracle) while also founding his own company, Stratascope, and running it for 10 years before selling its IP to the Savo Group.