eBook: Building Marketing Plans with Balance and Integrity

www.hive9.comhubfsBuilding Plans Book-1What are balance and integrity in your marketing plans?

When it comes to marketing planning, balance doesn’t necessarily mean equality. Instead, balanced plans are aligned with business strategies, enabling marketers to achieve specific goals.

Integrity speaks to the viability of your marketing plans. It means, simply put, that if the plan is executed and your model assumptions hold true, its results will meet your goals.

What we cover in this eBook:

  • How to create marketing plans that are aligned with and capable of meeting your goals
  • Methods to engineer your marketing plans with balance and integrity
  • Suggestions for marketing segmentation around which to align your plans so they reflect your strategy
  • How to use the SiriusDecisions Measurement Spectrum to organize your KPIs
  • Key takeaways of using the SiriusDecisions demand waterfall to meet your marketing goals
  • How to use dimensions to bring more alignment and balance to your marketing plans
  • And more!

Bruce BrienAbout the authorPrior to joining Hive9 as chief strategy officer, Bruce Brien was the chief technology officer at SiriusDecisions. Earlier in his career, he held leadership roles at Bulldog Solutions (now Hero Digital) and JD Edwards (now Oracle) while also founding his own company, Stratascope, and running it for 10 years before selling its IP to the Savo Group.

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