The 2017 Guide to Marketing Planning Solutions

2017 Guide Thumb.png

eBook Summary 

Your marketing department has a lot going on at any given time. An effective marketing planning solution will need to address the various aspects and organizational needs of your marketing plan. That means it needs to pack a lot of functionality and, more to the point, the right functionality.

To make sure that you choose a solution that meets all your needs, there are five core areas of functionality you should keep top of mind in your search.

  • Planning & Calendaring
  • Reporting & Dashboards
  • Budgeting
  • Demand Waterfall Modeling
  • Integration