The buyer’s journey is a hot topic in marketing circles. A Google search brings up nearly 500,000 results. Marketing conferences, blogs, and social media all abound with mentions of it. All marketers strive to understand how prospects reach the point of choosing to make a purchase. Few have successfully figured it out.
Automated customer journey maps make it possible for marketers to answer many of the common questions they face and do so in a way that requires little extra work. Right now you see small parts of the story of how your leads become customer advocates. That’s like seeing individual scenes rather than a whole play. You need the full picture.
We can help you see it. Learn more by completing the adjacent webform for access to the eBook.