eBook: Revenue Modeling for B2B Marketers

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This eBook from Hive9's chief strategy officer, Bruce Brien, serves as a practical guide for marketers to model and predict the performance of their marketing plans under real-world conditions.

In Hive9's most-downloaded resource, Bruce dives into the following topics:

  • Revenue modeling and related concepts for accurately predicting performance

  • Demand waterfalls, stage conversion rates, velocities and deal sizes

  • Segmentation and exceptions or variations within your models

  • Process decisions on service-level agreements between sales and marketing that impact revenue models

  • And a lot more!

 

Download your free copy