This eBook from Hive9's chief strategy officer, Bruce Brien, serves as a practical guide for marketers to model and predict the performance of their marketing plans under real-world conditions.
In Hive9's most-downloaded resource, Bruce dives into the following topics:
- Revenue modeling and related concepts for accurately predicting performance
- Demand waterfalls, stage conversion rates, velocities and deal sizes
- Segmentation and exceptions or variations within your models
- Process decisions on service-level agreements between sales and marketing that impact revenue models
- And a lot more!