Top 4 Mistakes to Avoid When Building Your Marketing Performance Dashboard

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eBook Summary 

Understanding marketing’s contribution to the business is becoming increasingly complex. Many metrics are inefficient at measuring performance and impact. Even worse, these metrics are often housed in disparate places and static spreadsheets that are labor-intensive to create and maintain.

In this eBook, you'll learn how to overcome these challenges and avoid common pitfalls such as:

  • Failing to align marketing metrics with business results
  • Not customizing dashboards per user and context
  • Ignoring time and historical precedent
  • Relying too heavily on IT or Ops