How to Maximize Marketing Effectiveness: Aligning Your Strategy with Marketing Execution

VEM eBook.pngeBook Summary

For nearly two decades, VisionEdge Marketing (VEM) has conducted a Marketing Performance Management (MPM) survey of leaders across a myriad of industries. Despite the emphasis now placed on data-driven results, VEM’s data suggests that limited progress has been made.

The challenge of connecting Marketing strategy and objectives to campaigns, programs, and tactics will only become increasingly
important as Marketing budgets grow and additional resources are spent on martech solutions.

Consider this eBook your road map—a guide to putting into place the measurement and processes needed to accomplish this difficult, but not insurmountable task. We hope our combination of expertise will be the first step toward improving strategic decisions, performance and Marketing measurement. Simply complete the adjacent form to download a copy today.