Emerging from the fog: How FARO completely transformed marketing

Lisa Cole Faro Technologies case study

With teams supporting marketing efforts across 12 buying personas, 16 countries, nine languages, and four business segments, FARO's highly complex marketing organization had been planning out of spreadsheets and PowerPoints, siloed across the business.

This meant there was no single source of truth when it came to reviewing plans or reporting on performance.

Enter Hive9: one place from which everyone across the globe would be able to access all marketing plans, budgets, and performance metrics.

Read about the incredible transformation of FARO's marketing org, led by Lisa Cole, VP of corporate marketing.

Read FARO's case study to learn more