CMOs are under constant pressure from the business to deliver results and ROI to justify marketing spend. No wonder CMOs consistently say this is their number one pain point. CMOs need to align plans and spending to company strategy, get one view of budgets to stay on track, and optimize marketing to improve the customer’s experience. Even with the number and complexity of all their marketing tools, CMOs still lack the visibility they really need into marketing performance. In fact, they frequently suffer from metrics myopia and revenue blindness. Instead of automated processes and integrated systems, there are disparate and inaccurate dashboards, manual spreadsheets, and multiple teams working in silos.
CMOs need a way to quantitatively prove their effectiveness and gain control of critical functions. Hive9 helps CMOs measure marketing's total impact to the business and make better data-driven decisions, as well as provides a platform to influence the entire organization.