CEO Darin Hicks discusses Hive9's advanced budgeting capabilities:


Align with finance and see your spending in a new light

Hive9 financial management recognizes that marketing doesn't plan from the same point of view as finance, and that marketers need to be able to plan according to their go-to-market strategy while drawing funds from their financial budgets.

Marketing planners can enter top-down campaign budgets that reflect their priorities while entering bottoms-up planned costs that draw from the relevant finance budget.

With Hive9 supporting two points of view, finance can see the world from their cost center and GL code lens and see where marketing is using those funds across their plans, while marketers can see the world from their go-to-market lens with a view of how the budget is getting consumed.