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Research Brief: Introducing the Campaign Measurement Framework
outlines the SiriusDecisions Campaign Measurement Framework, a mechanism marketers can use to structure the measurement of campaign performance by using a four-level hierarchy.
You'll learn how to:
Show real marketing return
Manage the coordination of a campaign-scale initiative
Evaluate campaigns by considering how achievement is created
Express an overall campaign theme with coordinated marketing programs and tactics
Fill out the form to get your free copy!
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