Research Brief: Introducing the Campaign Measurement Framework

This free research outlines the SiriusDecisions Campaign Measurement Framework, a mechanism marketers can use to structure the measurement of campaign performance by using a four-level hierarchy.


Introducing the Campaign Measurement Framework


You'll learn how to:

  • Show real marketing return

  • Manage the coordination of a campaign-scale initiative

  • Evaluate campaigns by considering how achievement is created

  • Express an overall campaign theme with coordinated marketing programs and tactics

  • ...and more!


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