Marketing planning & collaboration
Marketing financial management & purchasing support
Marketing performance & attribution
For the office of the CMO
For demand generation
For marketing operations
For marketing finance
News & events
Research Brief: Introducing the Campaign Measurement Framework
outlines the SiriusDecisions Campaign Measurement Framework, a mechanism marketers can use to structure the measurement of campaign performance by using a four-level hierarchy.
You'll learn how to:
Show real marketing return
Manage the coordination of a campaign-scale initiative
Evaluate campaigns by considering how achievement is created
Express an overall campaign theme with coordinated marketing programs and tactics
Fill out the form to get your free copy!
Get your free copy
3101 Bee Caves Rd. Ste. 200 Austin, TX 78746
All rights reserved. © 2021 Hive9, Inc.